In this Farming Forward episode Sarah Alderton shares her journey into Ag Journalism and how her career has evolved over the past 17 years. From working on the busy livestock desk at Farmers Weekly to freelancing and PR (for businesses like ours) and from 2025 her new venture in an agency. Sarah didn't come from a farming background and she provides advice and tips for how you can pave the way in the agricultural field if this is something you’d love to do. She says if you like writing and farming then it’s a great career path with lots of different avenues to go down. Sound up your street? Take a listen on your favourite podcast platform. Contact detail sarahalderton@abccomms.co.uk Tel 07739969198 X handle @farmingjourno